Jeju Air, No.1 in LCC Brand Power for 9 Consecutive Years

Jeju Air announced on the 23rd that it ranked first in the low-cost carrier (LCC) category in the "25th Korea Industry Brand Power (K-BPI)" survey conducted by the Korea Management Association Consulting (KMAC). This marks the ninth consecutive year since its first award in 2015.

In this brand power survey, Jeju Air scored a total of 695.1 points in the K-BPI, creating a significant gap from the second place, which scored 484.8 points. Looking at the survey results, Jeju Air ranked first in all detailed categories, including brand image, future usage potential, and preference.

Jeju Air held 41.8% in top-of-mind awareness, which refers to the first brand that comes to mind among low-cost carriers, showing more than twice the recognition compared to the second place. In aided awareness, where respondents choose after being presented with brand examples, Jeju Air accounted for 94.7%, confirming that the majority of the public is familiar with Jeju Air.

Notably, this survey showed that LCC brand loyalty significantly increased compared to the overall airline industry average due to the recovery of travel psychology and the rise in air travel users. Jeju Air’s proactive route expansion strategy in preparation for the post-COVID-19 era, differentiated service planning such as sports and golf memberships, as well as various online and offline brand marketing activities like ‘Yeohaengmat’, ‘Janmang Loopy’, and ‘Airstage’ are interpreted to have played a major role in securing the number one spot in brand power.

The "Korea Industry Brand Power Survey" is a diagnostic evaluation system conducted by Korea Management Association Consulting that measures the brand power of industries and companies representing domestic consumer life. It was conducted through one-on-one face-to-face interviews with 12,300 people nationwide across 233 industry sectors.

This content was produced with the assistance of AI translation services.