Samsung Unveils 'Exynos Connect U100,' a Semiconductor for Wireless Communication Featuring Ultra-Wideband Technology

New Wireless Communication Semiconductor Brand 'Exynos Connect'
Expectations for Mobile, Automotive, and Smart Home Businesses Utilizing UWB
"Active Expansion of B2C and B2B Market Share" Announced

Samsung Electronics is strengthening its semiconductor product lineup for wireless communication in preparation for the upcoming hyper-connected society. The company is launching a new brand called 'Exynos Connect' and plans to aggressively increase its market share in related sectors. The first product under Exynos Connect is a semiconductor featuring Ultra-Wideband (UWB) technology.

On the 21st, Samsung Electronics unveiled the 'Exynos Connect U100,' a UWB-based short-range wireless communication semiconductor. UWB is a short-range wireless communication technology that transmits large amounts of data quickly at low power across a wide frequency band. It can measure the distance and location between devices with centimeter-level accuracy, making it highly regarded in various fields requiring connectivity such as smart keys, smart homes, and smart factories.

Exynos Connect is a new brand encompassing semiconductors based on UWB, Bluetooth, and Wi-Fi. Samsung Electronics introduced Exynos Connect to strengthen its competitiveness in the wireless communication semiconductor business. It is a sub-brand under the mobile application processor (AP) brand 'Exynos,' created to synergize mobile, automotive, and communication-related semiconductor product lines.

Exynos Connect U100 /
[Photo by Samsung Electronics]

The Exynos Connect U100 received internationally recognized certification through the FiRa Consortium certification center, which verifies compatibility with UWB technology standards. It supports precise distance and location measurement and direction recognition with 'Time of Arrival (ToA)' and '3D Angle of Arrival (AoA)' functions. It enables location tracking indoors where GPS is difficult to use, with precision within a few centimeters and less than 5 degrees. It can also be applied to virtual reality (VR) and augmented reality (AR) devices that require accurate positioning.

Additionally, it integrates ▲Radio Frequency (RF) ▲embedded flash (eFlash) memory ▲power management intellectual property (IP) into a single chip, making it easy to apply to compact devices. By optimizing power modes for each operation, it is suitable for Internet of Things (IoT) devices such as mobile, automotive, and tags (mobile accessories attached for location verification) that need to operate for long periods on low-capacity batteries. It also includes features to prevent external hacking during communication.

Samsung Electronics plans to actively target related markets by expanding the application areas of Exynos Connect U100 to mobile, automotive, smart home, and smart factory sectors. The goal is to increase market share without distinguishing between consumer (B2C) and enterprise (B2B) markets. Kim Jun-seok, Vice President of Samsung Electronics' System LSI Business Division, stated, "Based on the communication semiconductor technology leadership we have accumulated so far, we will take the lead in the short-range wireless communication semiconductor market."

Market research firm Techno System Research (TSR) estimated that devices equipped with UWB technology shipped approximately 200 million units in 2021 and 300 million units in 2022. They also forecast that by 2030, with network development increasing connectivity, device shipments will surge to 1.8 billion units. By 2030, it is expected that 58% of all smartphones and 33% of all vehicles will apply UWB technology.

This content was produced with the assistance of AI translation services.