LG Electronics Launches 'LG Tone Free Fit' One Million Edition

Special Edition Released in Collaboration with Popular Dance Crew 1MILLION

LG Electronics announced on the 17th that it has launched a special edition of the sports-focused wireless earphones, 'LG Tone Free Fit.'

This special edition product was created in collaboration with the dance crew '1MILLION Dance Studio.' 1MILLION Dance Studio has about 26 million subscribers on its YouTube channel, making it the most subscribed dance YouTube channel worldwide.

The LG Tone Free Fit 1MILLION Edition incorporates the dynamic image of 1MILLION Dance Studio into the design while maintaining the sports-specialized features that are the strengths of the existing Tone Free Fit product.

Wireless earphones 'LG Tone Free Fit' One Million Edition.
[Photo by LG Electronics]

This product features an ear support shaped like the auricle, providing a stable fit even during intense exercise. It has an IP67 rating for dust and water resistance, allowing use even when sweating or exposed to rain during workouts. Equipped with UV (ultraviolet) LED technology, it removes 99.9% of harmful bacteria such as E. coli and Staphylococcus aureus, keeping the earphones clean from contamination caused by sweat and dust.

The product case emphasizes a sporty feel by applying the 1MILLION logo, two-tone colors of Boost Blue and Boost Lime, and a urethane handle.

The LG Tone Free Fit 1MILLION Edition is available for purchase at the LG Electronics online brand shop (OBS). It can also be found at 1MILLION Dance Studio located in Seongsu-dong, Seoul, until the 28th of this month.

During this period, visitors can participate in a prize event through a lottery to win the 1MILLION Edition and other items. By accessing the online brand shop via the QR code in the experience space and purchasing the 1MILLION Edition, customers will receive a 50,000 KRW discount. The retail price is 239,000 KRW.

Kim Sun-hyung, Executive Director of Korea HE Marketing at LG Electronics, said, "We will provide a differentiated customer experience by leading with the LG Tone Free 1MILLION Edition, which offers premium sound, optimized functions for exercise, and a Gen Z-customized design."

This content was produced with the assistance of AI translation services.