Hyundai L&C Targets Premium Building Materials Market with New Products

Hyundai L&C's high-end engineered stone product, Opimo Collection 'Elba White'.

Hyundai L&C is strengthening its attack on the premium building materials market by consecutively launching new high-end engineered stone and window products. Engineered stone is made using 100% pure high-quality natural mineral quartz, which reduces the risk of surface scratches and damage, and minimizes cracking or color imbalance issues that can occur in natural stone.

Hyundai L&C recently launched the high-end engineered stone product, the 'Opimo Collection.' Opimo is a product that combines the strengths of Italy's Breton with Hyundai L&C's domestic number one engineered stone brand, 'Kanstone.' It features the application of the characteristic 'layered pattern' of natural quartzite stone.

Along with Opimo, Hyundai L&C plans to accelerate its entry into the premium window market through the 'REHAU R-900,' jointly developed earlier this year with REHAU, one of Europe's top three polyvinyl chloride (PVC) window companies. The R-900 is the highest-grade product in the REHAU series. It incorporates a four-sided sealing function and a tilt function that opens the top part at an angle, providing comprehensive insulation, airtightness, soundproofing, and ventilation features.

Kim Hyung-seok, Head of Sales at Hyundai L&C, said, "We are focusing our capabilities on expanding a premium product lineup that enhances eco-friendliness and durability through continuous investment and development," adding, "We will accelerate our attack on the premium building materials market with differentiated products that reflect customers' life cycles and social trends."

This content was produced with the assistance of AI translation services.