Appliance Store Transformed into a 'Concert Hall'... The Transformation of LG Best Shop

Providing Customized Experiences by Store through Regional Customer Segmentation
Operating Senior IT Courses, Classical Performances, and Neighborhood Community Spaces

LG Electronics' home appliance specialty store, LG Electronics Best Shop, has transformed into a diverse community space.

LG Electronics Best Shop recently segmented its nationwide stores by region and announced on the 10th that it has started services tailored to local customers, including ▲digital device classes for seniors ▲concerts with children ▲venue rental services. The aim is to provide a special customized customer experience to the increased number of store visitors due to the endemic and to offer various opportunities for interaction to residents as members of the local community.

LG Electronics Best Shop Gongju Branch (Chungnam) frequently holds classes on how to use the latest electronic devices, the smart TV platform 'webOS,' and the smart home platform 'LG ThinQ' for seniors. Participating customers can freely ask questions and try out not only LG Electronics products but also other IT devices they have been curious about. The 'Longevity Photo Studio,' where customers can take longevity photos with a DSLR camera and download and send the files, is also available free of charge.

LG Electronics Best Shop Ulsan Main Store is hosting concerts in collaboration with an orchestra so that customers can enjoy classical music and create memories.
[Photo by LG Electronics]

Concerts for both adults and children are also popular. LG Electronics Best Shop branches in the Yeongnam region, such as Ulsan and Busan, regularly hold performances in collaboration with local symphony orchestras or music academies so that anyone can easily enjoy classical music.

LG Electronics Best Shop Jungnang Branch operates a 'free space rental service' at all times for local customers who need community spaces. Customers can reserve the service by phone and use the space inside the store like a community room free of charge. In this space, various activities such as social gatherings and meetings can be held regardless of the topic. In addition, 66 LG Electronics Best Shop branches nationwide have photo zones where families, couples, and pet owners can freely take pictures.

Hypraza, which operates LG Electronics Best Shop, plans to expand the successful events held at each branch nationwide.

Park Naewon, CEO of Hypraza, said, "LG Electronics Best Shop will be reborn as a place for local community exchange and will transform into a space where anyone can comfortably visit anytime. We will continue to provide outstanding customized customer experiences by segmenting customers based on regional characteristics and age."

This content was produced with the assistance of AI translation services.