GS25's Store Management 'Chatbot Joy' Popular... Convenience in Store Operations Increased

BaroTalk Resolves Customer Inquiries

Employees at GS25 are using Chatbot Joy.
Photo by GS Retail

GS25 announced on the 10th that the number of subscribers to 'Chatbot Joy,' introduced to enhance store operation convenience, has significantly increased.

According to GS25, the number of Chatbot Joy subscribers increased by 130% compared to the previous month. Chatbot Joy is an AI chatbot based on the KakaoTalk channel that further advances the functions of the industry’s first franchisee support chatbot launched in 2018. It operates 24/7, answering questions that store owners and store managers may have during their work, and provides services such as product and logistics inquiries, work knowledge searches, and Happy Call registration.

BaroTalk is a communication channel designed to resolve customer inquiries. It was developed within the UriDongnaeGS application (app) to improve customer accessibility. As an AI chatbot capable of natural language processing, it offers the advantage of non-face-to-face, rapid handling of simple inquiries and personalized information provision, enabling customized customer service.

GS Retail plans to continuously upgrade the chatbot by enhancing its performance and improving inconveniences through in-depth interviews with store frontline workers to increase store operation efficiency and improve customer experience.

A GS Retail representative stated, “We are introducing industry-leading AI chatbot functions not only to franchise owners but also to enhance customers’ shopping convenience,” adding, “We will strive to develop essential functions further.”

This content was produced with the assistance of AI translation services.