Lotte Homeshopping Launches Jeong Yoon-jung's 'Jeong Show Bulgeum Friday'

30% Off Hair Products and 20% Increase in Lipstick Orders in February
Strengthening Sales by Channel for Cushion, Lipstick, and More

Image from the 'Jung Show' broadcast hosted by Beauty Creative Director Jung Yoon-jung [Photo by Lotte Home Shopping].

Lotte Homeshopping announced on the 7th that it will launch a beauty-specialized program called 'Jeong Show Friday Friday,' hosted by beauty creative director Jeong Yoonjung, on the 10th.

With the arrival of spring without masks, demand for beauty products is rapidly increasing due to expectations for outdoor activities. Last month, Lotte Homeshopping's orders for hair products grew by 30% compared to the same period last year, and lipstick orders increased by 20%. New color cosmetics and beauty devices such as the lipstick Rinasita Tone-up Stick, which was introduced on TV home shopping for the first time in three years, Physiogel Cushion, and Centellian24 Derma Pulse Multishot received positive responses. Lotte Homeshopping is expanding its beauty product lineup and strengthening sales by launching specialized programs hosted by beauty creators.

The first broadcast of Jeong Show Friday Friday at 9:45 PM on the 10th will feature a special on Derma Cure, Lotte Homeshopping's number one beauty brand that sold 500,000 sets last year. High-function products such as Bebe Skin Cream, which offers UV protection and skin tone-up effects, will be showcased for two hours. Jeong Yoonjung will also share makeup experiences and product usage tips. Sales of popular beauty brand products will also be expanded. On the 18th, Parannun Head Spa7 Treatment will be sold in a large-capacity package, and Artdeli Cushion, a popular color cosmetic product that sold over 60,000 sets last year, will be introduced. Additionally, beauty products for outdoor activities such as Clio Pact and A.H.C Sun Patch will be continuously offered.

T-commerce channel Lotte One TV will increase beauty product sales by 50% in March compared to the previous year. Products that add points to makeup, such as Mood Matcher Lipstick, famous for its color-changing effect upon application, Lash Talk Eyelash Tape, and Holimico Double Eyelid Tape, will be introduced.

This content was produced with the assistance of AI translation services.