SSG.com Opens Official Brand Store for SSG Landers

Sale of 180 Products Including Uniforms and Hats

SSG Landers Official Brand Store. [Photo by SSG.com]

SSG.com announced on the 7th that it will open an official brand store that gathers the uniforms, baseball equipment, and goods of the Shinsegae Group baseball team, SSG Landers.

The official brand store features over 180 products including baseball uniforms, hats, clothing, accessories, and goods. Representative products include the Landers Championship commemorative champions jersey, 23 Spring Camp hats, and 22 Season authentic jumpers. In line with the schedule of the 2023 World Baseball Classic (WBC) starting on the 8th, national team uniforms will also be sold. The page is intuitively organized to allow customers to easily view new products and special promotions at a glance.

To commemorate the opening of the official brand store, a special promotion will be held. Uniforms, clothing, and cheering goods from the 2021 season will be sold at up to 70% off the regular price.

Since the founding of SSG Landers, SSG.com has continuously carried out marketing linked to the baseball team. In particular, limited edition uniforms released in line with major home game schedules during the league period sold out quickly after release. This year as well, various activities linked to the SSG Landers baseball team will be undertaken to foster fandom culture.

An SSG.com official stated, "As we enter the third year since the baseball team’s founding, we established the official brand store to develop a systematic sportainment marketing strategy," adding, "We also plan to prepare various events in time for the baseball season opening in April."

This content was produced with the assistance of AI translation services.