Samsung New Neo QLED TV at Piccadilly Circus
Large Outdoor Advertising Campaign Ahead of 2023 Model TV New Product Launch
Samsung Electronics unveiled a large outdoor advertisement in Piccadilly Circus, London, UK, ahead of the global launch of its 2023 Neo QLED 8K and other new products.
Samsung Electronics has begun displaying large outdoor advertisements at Piccadilly Circus in London, UK, starting from the 2nd (local time), ahead of the global launch of its new TV products, including the 2023 Neo QLED 8K.
View original imageStarting from the 2nd (local time), this advertisement features a lovable and warm journey where the protagonist creates a 'Wow' moment for their pet cat through the Neo QLED 8K, which offers the best picture quality and sound. It reflects the tastes of the MZ generation, who value emotional and humorous communication.
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The 2023 new products, including the Neo QLED 8K, are scheduled to be released sequentially worldwide, beginning in Korea on the 9th. According to market research firm Omdia, Samsung Electronics led the global TV market in 2022 with a 29.7% share by value, achieving first place for 17 consecutive years, driven by the Neo QLED.
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