Regional Tourism Development Project Promotion

‘Samsamhage Noljaguryong’ Performance

Pohang City recently announced plans to enhance the marine tourism competitiveness of Guryongpo through the full-scale promotion of a planned competition-type regional tourism development project in the Guryongpo Japanese House Street, which has gained great popularity thanks to the drama "When the Camellia Blooms."


The planned competition-type regional tourism development project was finally selected as a Ministry of Culture, Sports and Tourism contest project in March 2020, and the full-scale project began this year, aiming to attract stay-type tourists by developing experiential tourism content throughout the Guryongpo area.


First, the city will hold the experiential and exhibition performance program "Samsamhage Nolja Guryong" every Friday, Saturday, and Sunday from 11 a.m. to 6 p.m. throughout March in front of the Guryongpo Life Culture Center (Ara Art Village).

Poster for the 'Samsam하게 놀자 Guryong' event held in front of Guryongpo Life Culture Center throughout March.

Poster for the 'Samsam하게 놀자 Guryong' event held in front of Guryongpo Life Culture Center throughout March.

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It will operate with various contents such as 12 experiential programs including "Making Sea Gypsum Air Fresheners" and "Making Seaweed Natural Soap," a performance program by the fusion gugak (traditional Korean music) team Hanteoul, and a wood burning exhibition program in which tourists can participate. The experiences are available on a first-come, first-served basis on-site and are free of charge.


The "Sea Tour Bus," currently in pilot operation with the goal of full operation in April this year, is a core content of the planned competition-type regional tourism development project. It operates along the beautiful coastal road of the Homigot Peninsula, from Guryongpo to the Homigot area.


Using tablets, tourists complete missions at major tourist sites, providing a unique experience. It is expected to become a tourism content that combines tourism, culture, and art, which can only be enjoyed in Pohang.


Media art is being pilot screened on the central stairs of the Japanese House Street, which became a famous spot through the drama "When the Camellia Blooms."


The media art will feature Pohang’s sea, dynamic industrial sites, and beautiful valleys. After finishing the final video editing by April, the full screening will begin at night from May, shining as a famous night photo zone in Pohang.


In addition, to prepare for the increasingly important gourmet tourism, the city plans to establish a sustainable tourism industry foundation through key projects such as ▲development of regionally specialized gourmet content ▲creation of the Guryongpo promotional platform (website) ▲improvement of tourist facilities in the Japanese House Street ▲construction of a traveler platform (tourist rest area) ▲and formation of a resident-participatory tourism council.



Park Sang-jin, head of the Convention and Tourism Industry Division, said, “We will do our best to transform Pohang into the nation’s top marine cultural tourism city based on Pohang’s natural marine resources and the history of Guryongpo.” He added, “Through this project, we expect to revitalize the tourism industry and make Guryongpo a new tourist attraction in Pohang.”


This content was produced with the assistance of AI translation services.

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