Seven Eleven's PB Cup Coffee 'Mashim' Sells 15 Million Units

Cup Coffee Accounts for 30% of Total Sales

Seven Select Cup Coffee Mashim. [Photo by Seven Eleven]

Seven Eleven announced on the 28th that its private brand (PB) Seven Select cup coffee "Mashim" has surpassed a cumulative sales volume of 15 million units just 1 year and 4 months after its launch.

Mashim comes in four varieties: Americano, Cafe Latte, Caramel Macchiato, and Choco Latte. It uses packaging certified as a green technology product for the first time in domestic convenience stores, and applies film printed with eco-friendly water-based ink instead of chemical oil-based ink on the package, significantly reducing carbon emissions and ink usage.

According to Seven Eleven, Mashim cup coffee has ranked as the number one selling cup coffee product at Seven Eleven from the moment of its launch until now. It also accounts for nearly 30% of total cup coffee sales.

A Seven Eleven representative said, "We will further enhance the influence of differentiated products in the convenience store cup coffee market centered on Mashim," adding, "We plan to continuously introduce unique products that can only be enjoyed at Seven Eleven."

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