Emart24 Launches 3,900 Won Lunchbox... Expanding Cost-Effective Products

6 Side Dishes Including Soya Stir-fry and Mini Donkatsu

A customer is purchasing a lunchbox at Emart24.
Photo by Emart24

Amid rising lunch costs due to recent high inflation, convenience stores have launched cost-effective (price-performance) lunch boxes to attract consumers.

According to the industry on the 27th, Emart24 is introducing a six-side dish set lunch box priced at 3,900 won. The 39 Lunch Box boasts exceptional cost-effectiveness by including soya stir-fry, stir-fried shredded potatoes, stir-fried garlic scapes, mini pork cutlet, seafood meatballs, vegetable croquette, and stir-fried kimchi.

Shake-it Rice with Tteokgalbi & Kimchi Stir-fry and Egg Butter Jangjorim are mini rice bowl concepts meant to be shaken and mixed before eating, priced at 3,000 won. Shake-it Rice with Tteokgalbi & Kimchi Stir-fry features white rice topped with Namdo-style tteokgalbi, teriyaki sauce, mayo sauce, and spicy stir-fried kimchi. Shake-it Rice with Egg Butter Jangjorim contains savory jangjorim, egg, and individually wrapped butter on rice.

An Emart24 representative said, “As high inflation continues, we have expanded our cost-effective lunch box product line at convenience stores, a nearby shopping channel, so customers can enjoy a delicious meal economically. We will continue to quickly introduce products that focus on price competitiveness as well as taste and quality, striving to become a destination that offers gourmet experiences to budget-conscious customers.”

This content was produced with the assistance of AI translation services.