Recent Income Quartile 4 or Below Receive 2 to 2.5 Million Won
Due to Cream Bread Boom?..."COVID Recovery Scholarship"

Recently, unexpected scholarships for living expenses were granted to Yonsei University students, sparking online speculation that it was thanks to the hugely successful 'Yonsei Cream Bread.'


The scholarships were reportedly given to students in the lower 40% income bracket, ranging from 2 to 2.5 million KRW. Following the unannounced news, numerous posts about the scholarships flooded the anonymous online community 'Everytime.' Students reacted with comments such as "The school suddenly gave out scholarships," "More than 2 million KRW was deposited into my bank account," and "I didn't receive it, but I heard everyone in the 0-40% income bracket got over 2 million KRW."


Milk fresh cream bread released through collaboration between CU and Yonsei Milk.

Milk fresh cream bread released through collaboration between CU and Yonsei Milk.

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Regarding the source of the scholarships, some students speculated that it was "thanks to Yonsei Milk Cream Bread." Comments like "Last year, Yonsei Milk Fresh Cream Bread was a huge hit, so they are giving scholarships" and "The school distributed 'Cream Bread Scholarships'" gained significant traction among students and spread to other online communities, eventually becoming accepted as fact.


Yonsei Milk Cream Bread was launched in January last year through a collaboration between CU and Yonsei Dairy, causing a 'sold-out' phenomenon and achieving cumulative sales exceeding 20 million units within about a year, marking a major commercial success. In other words, the profits from Yonsei Milk Cream Bread were believed to have been returned as scholarships.


On the official Yonsei Milk product website, it states that as a nonprofit school corporation operated by Yonsei University, "all profits are used for scholarship projects, and we are always striving to create 'better products.'"


In response, a current Yonsei University student said, "They made a lot of money from the cream bread and can now help poor friends with 2.5 million KRW each," adding, "Everyone should buy a lot of cream bread."



However, a Yonsei University official told Chosun.com on the 23rd, "It is true that scholarships were given, but they are unrelated to the cream bread," explaining, "They were provided as COVID-19 recovery scholarships." The official also added, "The online claims that all profits from Yonsei Milk are used for living expense scholarships are not true," and "There are various scholarship programs, so the profits are not used exclusively for scholarship payments."


This content was produced with the assistance of AI translation services.

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