CJ OnStyle's 'Galaxy S23' Launch Showcase... Cumulative Page Views Reach 700,000
CJ OnStyle, in collaboration with Samsung Electronics, exclusively hosted a mobile live showcase for the launch of the ‘Galaxy S23.’ The Galaxy S23 showcase broadcast surpassed 700,000 cumulative page views (PV), setting a new record for CJ OnStyle’s live commerce.
CJ OnStyle planned an art concert to highlight the features and advantages of the Galaxy S23, the most anticipated smartphone of the first half of the year. They invited cartoonist Kian84, music producer duo GroovyRoom, and voice actor Kim Yurim to present a sensory drawing performance themed ‘Galaxy Universe: Groove Gallery,’ utilizing the Galaxy S23 and Galaxy S Pen. Kian84 improvised drawings based on customer stories using the Galaxy S23, while GroovyRoom provided DJing that complemented Kian84’s art performance.
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The showcase was streamed live simultaneously not only on the CJ OnStyle application but also on tvN D and the CJ OnStyle YouTube channel, amplifying its impact. It also achieved record-breaking sales results. After the showcase ended, a TV home shopping broadcast was scheduled from 1 a.m., and additional mobile live broadcasts and collaborative content with YouTubers were produced. Through this one-platform promotion, the Galaxy S23 and ‘Book Pro 3’ were sold, achieving approximately 6 billion KRW in order value.
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