'Jeju Binjip as Themed Accommodation'... LG Electronics Creates Unique Home Appliance Experience Space

Collaborating with Dajayo for Vacant House Remodeling
Permanent Accommodation Operation After Event Period

[Asia Economy Reporter Kim Pyeonghwa] LG Electronics will introduce 'Another House,' accommodations remodeled from vacant houses across Jeju, starting from the 4th of next month. This is a remodeling case in collaboration with Jeju vacant house regeneration startup 'Dajayo,' creating spaces to convey the unique value and convenience of LG home appliances to consumers.

Another House is composed of five themed stays: ▲Party Stay (Wollyeong, Sinpung) ▲Healing Stay (Bukchon, Hacheon) ▲Pet Stay (Anseong) ▲Cooking Stay (Dumo, Hacheon) ▲Camping Stay (Anseong). The purpose is to provide guests with a special 'travel experience' and 'customer experience' featuring LG premium appliances. It is also an example of LG Electronics' Environmental, Social, and Governance (ESG) management, helping revitalize the local economy by restoring abandoned vacant houses.

An LG Electronics model is introducing LG premium home appliances at the 'Another House Party Stay Wolryeong.' / LG Electronics

At 'Another House Party Stay' located in Wollyeong-ri in the west and Sinpung-ri in the east of Jeju, guests can experience the ‘Dios Objet Collection Mood Up’ refrigerator that changes color and ambiance via the LG ThinQ app, the ‘Dios Objet Collection Wine Cellar,’ and the premium craft beer maker ‘HomeBrew Objet Collection.’ Using the Mood Up refrigerator's party mode allows creating a special party atmosphere with music.

At 'Another House Pet Stay' in Anseong-ri, guests can experience UP appliances' pet mode such as the ‘PuriCare Air Purifier’ and ‘Trom Washer & Dryer.’ The space is suitable for customers with pets, featuring pet beds and pet shower facilities. Additionally, 'Another House Camping Stay' in Anseong-ri offers various pet appliances along with pet-exclusive facilities and caravans, supporting camping with pets.

At 'Another House Healing Stay' located in Bukchon-ri in the north and Hacheon-ri in the south of Jeju, guests can enjoy massages with the ‘Healing Me Massage Chair’ and relax while watching plants growing in the plant lifestyle appliance ‘Tiun Mini.’ At 'Another House Cooking Stay' in Dumo-ri and Hacheon-ri, guests can experience LG Electronics' premium kitchen appliances such as microwave ovens, induction cooktops, and dishwashers.

An LG Electronics model is experiencing LG premium home appliances at 'Another House Pet Stay Anseong.' /
[Photo by LG Electronics]

LG Electronics is recruiting participants to experience Another House from the 23rd of this month until the 15th of next month. Participants will be selected by lottery by date until April 1st, and accommodations tailored to individual preferences will be provided. The experience period is 3 nights and 4 days, and consumers wishing to participate can apply via the event homepage or Instagram channel. LG Electronics plans to convert Another House to permanent operation after the customer invitation event ends.

No Sookhee, Executive Director of LG Electronics H&A Brand Communication, said, “We hope guests stay in this special space remodeled from Jeju’s vacant houses and experience LG premium appliances tailored to their own tastes. We will continue to expand various touchpoints with customers.”

This content was produced with the assistance of AI translation services.