Setopia "Global No.1 E-cigarette 'Elf Bar' Online Sales Promotion... Business Agreement with Marangd"

[Asia Economy Reporter Jang Hyowon] Setopia, which is promoting the exclusive domestic distribution business of 'ELFBar,' the global No.1 closed-system (CSV) electronic cigarette brand last year, announced on the 22nd that it will collaborate with the digital marketing specialist company 'Marangde' for online distribution.

Through a business agreement with Marangde, Setopia plans to quickly establish 'ELFBar' in the domestic online market and actively expand market demand.

Marangde is a digital marketing specialist company. In particular, Director of Performance Marketing Team Yoo Ji-woon (CMO) is well known for leading the first-generation fashion startup ‘Nline’ to achieve annual sales of 120 billion KRW with the ‘Nanninggu’ brand, as well as driving the contemporary brand ‘Julrog’ to annual sales of 30 billion KRW within three years.

A Setopia official said, “We highly evaluated the diverse and professional commerce experience of Director Yoo Ji-woon, who leads Marangde’s performance marketing team, and signed a cooperation contract. We hope that ELFBar, which we will sell exclusively, can continue its global No.1 status domestically through collaboration with marketing experts.”

Setopia, the exclusive domestic supplier of ‘ELFBar,’ which recorded the No.1 sales in the global closed-system electronic cigarette market last year, is preparing to launch major domestic stores and convenience stores with the brand’s main product lines, including six flavors of 'ELFBar 600' and six flavor models of 'BC 5000.' The company aims to sell 2 million units of ELFBar this year through aggressive marketing via online and offline distribution channels and plans to increase sales to over 5 million units by 2025.

This content was produced with the assistance of AI translation services.