Gyeongnam Bank Opens Joint 'Digital Innovation Store' with Seven Eleven

Digital Financial Service Stores in Daily Life

[Asia Economy Yeongnam Reporting Headquarters, Reporter Song Jong-gu] BNK Gyeongnam Bank has presented a ‘new branch operation model’ that combines digital finance and convenience stores, showcasing a differentiated specialized branch.

BNK Gyeongnam Bank announced on the 21st that it has opened a convenience store specialized branch called the ‘Digital Innovation Branch’ in collaboration with Korea Seven.

BNK Gyeongnam Bank Group Leader Ko Young-jun (sixth from the left in the photo) and key guests are cutting the ribbon to celebrate the opening of the 'Wolyeong Village Digital Innovation Branch.'

The Digital Innovation Branch is a ‘digital financial service branch in daily life’ that combines a space where banking services can be conducted through digital finance with a ‘Shop In Shop’ style convenience store.

The ‘Wolyeongmaeul Digital Innovation Branch,’ which houses a Seven Eleven convenience store, is equipped with two digital desks where customers and staff can conduct financial transactions via video connection, four automated teller machines (ATM corner), and a customer lounge.

Using the digital desks, customers can perform basic tasks such as deposits and withdrawals and passbook updates, as well as consult on savings and installment savings, apply for new and check cards, and handle various notifications and reports?financial services that previously required visiting a branch in person.

Additionally, staff members are on duty to assist financially marginalized groups who may be unfamiliar with using digital desks and automated devices.

Since the Wolyeongmaeul Digital Innovation Branch operates as a convenience store, it is accessible 24 hours a day, allowing customers to perform financial transactions anytime through automated devices.

The digital desks, which provide financial services at the level of face-to-face channels, are available during bank business hours from 9 a.m. to 4 p.m. on weekdays.

Along with the opening ceremony of the Digital Innovation Branch, BNK Gyeongnam Bank signed a business agreement with Korea Seven to ‘establish the Digital Innovation Branch and promote joint digital marketing.’

Through this agreement, the two organizations plan to jointly pursue projects including ▲building specialized channels and cooperating on joint marketing using online and offline channels ▲supporting and consulting Seven Eleven franchise owners with management consulting ▲developing virtual services using the metaverse and linking social contribution activities.

Ko Young-jun, Group Head of the Management Strategy Group, said, “The Wolyeongmaeul Digital Innovation Branch is an innovative branch combining convenience stores and digital finance by utilizing bank infrastructure, and it is expected to significantly minimize service gaps in financially underserved areas. In particular, we have arranged for staff to assist vulnerable groups such as the elderly who have difficulty using financial devices. Going forward, BNK Gyeongnam Bank plans to collaborate with various companies to provide new and convenient financial services.”

This content was produced with the assistance of AI translation services.