IVE's An Yujin Becomes the New Face of NEPA
Outdoor brand NEPA announced on the 17th that it has selected Ahn Yujin, a member of the group IVE, as its new model.
NEPA plans to maximize its brand sensibility through Ahn Yujin's bright and positive charm. Ahn Yujin, the leader of IVE, has recently been active in variety shows and is loved by all generations.
In particular, NEPA will carry out various campaign activities this year’s SS season under the brand slogan ‘Joy of Nature.’ The company will launch various products, including the newly upgraded trekking shoes ‘High Flow Cushy,’ and will actively engage in marketing activities.
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A NEPA official said, “We aim to convey the joy that nature gives and communicate with various generations through Ahn Yujin’s unique lively charm,” adding, “Please look forward to and show continued interest in NEPA’s renewed journey through rebranding.”
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