OB Beer Launches Stella Artois 'Valentine Chalice Gift Pack'
OB Beer announced on the 13th that it will launch the Belgian premium beer brand Stella Artois' 'Valentine's Day Chalice Gift Pack.'
The Valentine's Day Chalice Gift Pack consists of one Stella Artois beer glass 'Chalice' and six 500mL cans. The specially made limited edition chalice is engraved with a red rose, symbolizing the flower language of love, and the numbers '02' and '14,' representing Valentine's Day. The gift pack is available at major nationwide supermarkets such as Homeplus, E-Mart, and Lotte Mart.
This gift pack features Stella Artois' new campaign message, "Don't delay, let's meet." The campaign encourages people who have postponed dinner with their loved ones for trivial reasons to meet up, and plans to release additional gift packs for various upcoming occasions such as White Day.
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Stella Artois is also holding a scratch card lottery event at about 500 Stella handling stores nationwide, where consumers who order three glasses of Stella draft beer can receive one Valentine's Day limited edition chalice. The event will continue until stocks run out at each store.
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