Lotte Duty Free Hosts TWICE Fan Meeting... Attracting Japanese Tourists

LDF Original Series Part 4 Released

On the 11th, a TWICE fan meeting is taking place at Sejong University in Seoul.
[Photo by Lotte Duty Free]

Lotte Duty Free announced on the 12th that it held an exclusive fan meeting for TWICE as part of its global marketing efforts. This was the first large-scale event held to attract foreign group tourists since the COVID-19 pandemic.

The day before, Lotte Duty Free held a TWICE fan meeting targeting Japanese tourists at Sejong University in Seoul. This event was organized to attract Japanese tourists and contribute to the recovery of the tourism industry, following the full-scale increase in tourists between Korea and Japan after Japan resumed visa-free tourism entry in October last year.

On the same day, Lotte Duty Free premiered the fourth installment of the ‘LDF Original Series,’ the TWICE edition titled ‘LDF TIMES.’ The TWICE edition, consisting of two parts, is an advertisement video in the form of a musical film. It depicts TWICE members invited to a luxury party in Guam enjoying duty-free shopping at Lotte Duty Free. The early part of the video features the charming visuals of a black-and-white silent film, while the latter part, with a musical concept, showcases TWICE performing songs and dances.

A Lotte Duty Free official stated, “As overseas travel is expected to become fully active this year, Lotte Duty Free plans to take the lead in attracting tourists,” adding, “We will continue to prepare events where customers can enjoy duty-free shopping along with various K-content.”

This content was produced with the assistance of AI translation services.