Naver Z Conducts Campaign Commemorating 'Safer Internet Day'

[Asia Economy Reporter Seungjin Lee] Naver Z announced on the 6th that it will launch an online safety campaign in collaboration with ConnectSafely to commemorate 'Safer Internet Day.' Naver Z plans to further strengthen user protection throughout the year starting with this campaign.

Safer Internet Day, which began in Europe in 2003, is a global online campaign involving companies such as ▲Twitter ▲TikTok in more than 100 countries. It aims to raise awareness of various online issues such as cyberbullying and mental health protection and to encourage active participation from users to create a safer internet environment. Currently, Safer Internet Day is hosted by ConnectSafely and supported by InSafe, InHope, and the EU Commission.

To mark Safer Internet Day, Naver Z prepared an online safety campaign in partnership with ConnectSafely. Naver Z released a video featuring an interview with Zepeto’s official safety avatar Soteria and ConnectSafely CEO Larry Magid, showcasing efforts to protect Zepeto users. The video introduced Zepeto’s mission to build a healthy metaverse environment by explaining ▲various filter technologies that detect sexual exploitation materials and other harmful content ▲Zepeto safety content that guides users on proper metaverse usage.

Additionally, a '#BeKind campaign' was organized within Zepeto. This campaign, designed to raise awareness about cyberbullying, encourages users to freely share their thoughts on the meaning of kindness along with hashtags. To promote user participation, collaborations were made with popular Zepeto creators such as Monica and Seol-i. The campaign runs until the 12th.

No Junyoung, lead of Naver Z’s safety specialist team, said, “This campaign is especially meaningful as it is the second collaboration with ConnectSafely since updating the guardian’s guide in June last year to build a safer online environment.” He added, “This year, based on various partnerships and systems established in 2022, we will engage in more proactive user protection activities.”

This content was produced with the assistance of AI translation services.