Namhae-gun Treasure Spinach (Sigeumchi) Hits Nationwide Emart Stores

Treasure Elementary School Special Sale Event to be Held for Two Days on the 4th and 5th

[Asia Economy Yeongnam Reporting Headquarters, Reporter Song Jong-gu] The Namhae-gun Agricultural Technology Center in Gyeongnam announced on the 2nd that for two days on the 4th and 5th, Namhae-gun’s representative specialty, Bomeulcho (spinach), can be found closer at nationwide E-Mart stores.

The Namhae-gun Agricultural Technology Center plans to capture consumers’ attention with promotional videos of Bomeulcho through the flow screens inside nationwide E-Mart stores for two weeks until the 14th, while holding special sales events over the weekend to encourage direct purchases of Bomeulcho.

Photo from the special sales event at Nonghyup Hanaro Mart, Yangjae, Seoul on January 9.

Prior to this, the Agricultural Technology Center actively promoted the ‘Bomeulcho’ brand through various events such as the broadcast of 6 O’Clock My Hometown (spinach, mulmegi episode), on-site visits to Seoul Garak Market, and Naver advertisements. Building on this foundation, the marketing goal was set on nationwide large supermarkets to bring Bomeulcho to more consumers’ tables.

During the special sales event held for 20 days from the first day of the new year at Seoul Nonghyup Hanaro Mart (Yangjae and Changdong branches), about 23 tons were sold. The unique sweet charm of Bomeulcho has received favorable reviews, and sales of around 20 tons are expected at the nationwide E-Mart sales event in February.

Lee Chang-yong, Director of Distribution Support Division, said, “Every year, the price of Bomeulcho fluctuates greatly due to factors such as local shipment volume, climate, and production trends in other cities and counties, but we will proactively work to expand sales volume.” He added, “There is no fixed answer to marketing methods, but we will do our best to find solutions through open ears and continuous attempts.”

This content was produced with the assistance of AI translation services.