Home&Shopping Launches Support Program for Promotional Broadcast Production for SMEs

Free Production Support for 3-Minute Product Promotional Video Content

[Asia Economy Reporter Kim Cheol-hyun] Home&Shopping supports the promotion and market development of excellent small and medium-sized enterprises (SMEs) to enhance their competitiveness. Home&Shopping announced on the 31st that it will promote the '2023 SME Promotion Broadcast Production Support Project' to promote products of outstanding SMEs in collaboration with the Korea Federation of SMEs.

The SME promotion broadcast is a project that supports the production of promotional videos to help SMEs, which produce high-quality products but face difficulties in promotion and marketing, to develop their market channels. Since starting the SME promotion broadcast production support project in 2012, Home&Shopping has produced and provided video content free of charge to about 700 companies to date.

The application period for this year's project is from the 1st to the 24th of next month, and applications will be accepted via email. More detailed information can be confirmed through the Home&Shopping SME Support Team, Ilsacheonli Team. Selected companies will be provided with a free 3-minute video content for company introduction and product promotion, and the produced videos will be broadcast nationwide through Home&Shopping to promote them.

A Home&Shopping official said, "Based on the founding purpose of co-prosperity with SMEs, we continue various support activities for SMEs," adding, "We hope that the SME promotional videos will help stabilize their business activities."

This content was produced with the assistance of AI translation services.