Shinsegae International, 1st Generation Women's Wear 'Studio Tomboy'

Studio Tomboy 22FW Season Lookbook. Photo by Shinsegae International

Studio Tomboy is a first-generation Korean women's clothing brand that has been consistently loved for 45 years in the fiercely competitive fashion market where hundreds of brands emerge and disappear every year.

Unlike many brands that focus on trendy designs currently in vogue, Studio Tomboy bets on its unique differentiated designs. It is widely loved for releasing stylish designs every season through a delicate balance of basic and trendy elements. It has transformed from a boyish feel to designs that are sophisticated yet comfortable to wear. In particular, it is also highly regarded as a leader in oversized fits and genderless fashion that transcends gender and age.

Recently, it has entered the menswear market and is actively expanding its business. Last year, it selected Choi Jung-hoon, the vocalist of the popular band ‘Jannabi’, as a menswear model and has been conducting various marketing activities. It has also opened a standalone menswear store in department stores, marking the full-scale start of its business. Studio Tomboy plans to focus on expanding online and offline distribution channels this year, making menswear a new growth engine.

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