A Must-Read for Marketers 'Stick!'... Now as an Audiobook on Willa

[Asia Economy Reporter Seomideum] The book "Stick!", regarded as a must-read in the marketing industry, has been released as an audiobook through the audiobook service "Willa".

Since its publication in 2006, this work has received worldwide attention. It has appeared on bestseller lists in major media outlets such as The New York Times, The Wall Street Journal, and BusinessWeek, and has been translated and published in 28 languages to date. Ja-cheong, the author of the bestseller "Yeokhaengja," also considers it a life-changing book.

Muntaejin Moon, CEO of Influential, which provides the Willa audiobook service, said, "'Stick,' meaning a powerful sticker message, is no longer used solely for product promotion. In an era where personal branding is more necessary than ever, a strong one-line phrase that promotes oneself appeals to the world," adding, "Through this audiobook, we hope many members will listen attentively to 'Stick!', one of the business bibles."

Meanwhile, Willa has recently been focusing on providing bestsellers in the overseas economy and management fields as audiobooks. These include Napoleon Hill's "Think and Grow Rich," Richard H. Thaler and Cass R. Sunstein's "Nudge: Final Edition," Reid Hoffman, June Cohen, and Deron Triff's "Masters of Scale," Mike Isaac's "Super Pumped," and Morgan Housel's "The Psychology of Money."

This content was produced with the assistance of AI translation services.