Curly Enters Hong Kong's Largest Comprehensive Online Mall... "Selling K-Food"

14 Popular Frozen Ready Meals Prioritized for Sale

Curly has opened a brand store on Hong Kong TV Mall, the largest e-commerce platform in Hong Kong. (Photo by Curly)

[Asia Economy Reporter Lim Chun-han] Kurly announced on the 12th that it has opened a brand store on Hong Kong TV Mall, the largest e-commerce platform in Hong Kong, and started selling K-food. This is the second overseas market entry following its launch on Singapore's RedMart in August last year.

Hong Kong TV Mall is the largest comprehensive online shopping mall in Hong Kong and is a company listed on the Hong Kong Stock Exchange. The food category of Hong Kong TV Mall accounts for more than half of its total sales, making it a significant segment. Its strength lies in refrigerated and frozen delivery services utilizing its own cold chain system.

Kurly initially introduced 14 popular frozen convenience foods, including Lee Yeon-bok's Mokran Jjajangmyeon and Gwanghwamun Mijin Bibim Memil. The two companies plan to expand their product lineup through continuous cooperation.

Kim Seul-ah, CEO of Kurly, said, "We are pleased to introduce the Kurly brand to Hong Kong, where standards for gourmet food are high, and to showcase popular menu items. We plan to continue steady cooperation to widely promote more diverse and excellent K-food products in overseas markets."

This content was produced with the assistance of AI translation services.