Lotte Homeshopping Expands Overseas Travel Product Broadcasts to Pre-COVID-19 Levels

Lotte Homeshopping announced on the 12th that it will expand its overseas travel product lineup as expectations for the normalization of overseas travel rise.

Analyzing last year's overseas travel broadcast performance, Lotte Homeshopping found that the number of reservations increased more than threefold compared to the COVID-19 period (2020-2021). By region, Europe ranked first (45%), followed by Southeast Asia (25%) and Japan (20%). As demand for travel to Japan increased due to quarantine exemptions and the weak yen phenomenon, broadcasts for Japan travel resumed in August last year. Last month, Japan travel products departing during the Lunar New Year holiday were introduced, attracting over 10,000 reservations across four broadcasts. With the surge in overseas travel demand, Lotte Homeshopping plans to expand its lineup by offering overseas travel products more than three times a week starting this year.

On the 14th, they will introduce the ‘Kyowon Tour Southeast Asia Package,’ which allows customers to choose between the popular Philippine resorts ‘Cebu’ and ‘Bohol.’ The package includes accommodation at the famous Philippine resort chain ‘Solea Resort’ and offers activities such as snorkeling and banana boat rides. On the 15th, the ‘NHN Travel Doctor Europe Package’ will be sold. This includes the ‘Switzerland Package,’ which tours famous Swiss tourist spots like ‘Gruy?res Castle’ and ‘Mount Rigi,’ and the ‘Eastern Europe Package,’ covering five countries including Hungary and the Czech Republic. Additionally, the ‘Lotte Tour Northern Europe Business Package’ featuring differentiated options such as business class seating and fjord-view hotels will be introduced. This is a small group tour for 16 people, where all services are provided free of additional charges.

Meanwhile, Lotte Homeshopping resumed sales of overseas travel products in February last year and launched the travel-specialized program ‘Travel On’ using a ‘media wall’ in May. Offering various packages such as ‘premium,’ ‘cost-effective,’ and ‘golf packages’ with benefits, it recorded 80,000 reservations within six months. Going forward, they plan to expand overseas travel product broadcasts to pre-COVID-19 levels by planning new destinations and exclusive packages.

Park Hyung-gyu, Head of Food & Living Division at Lotte Homeshopping, said, “If last year was a year of revenge travel triggered by suppressed travel psychology, this year is expected to be a year of travel normalization with recovering demand.” He added, “Reflecting customers’ high demand, we plan to continuously expand differentiated overseas travel products ranging from nearby destinations to premium packages.”

This content was produced with the assistance of AI translation services.