SSG.com Officially Opens 'W Concept Specialty Store'... Monthly Special Exhibitions

Over 200 Popular Brands with 30,000+ Products
Monthly Designer Brand Exhibitions... Up to 85% Discount

SSG.com 'W Concept Specialty Store' (Photo by SSG.com)

SSG.com announced on the 10th that it has completed the pilot operation of the W Concept fashion platform specialty store and will now begin full-scale operations.

Here, about 30,000 products from around 200 popular brands verified by W Concept are showcased. It is characterized by bringing together domestic designer brand fashion products as well as lifestyle category items such as home and travel goods. On mobile, recommended products by category reflecting new arrivals and seasonal trends are also suggested. Brand-specific stores are also operated together.

A monthly special exhibition of designer brand products linked with the W Concept specialty store is also held. The event for this month, themed "First Proposal of the New Year," runs until the 15th and features selected recommended and popular products by SSG.com fashion buyers at discounts of up to 85%. Representative products include fall/winter (FW) clothing from Renina, Mohan, Maron Edition, Dmeriel, and Bokabaka.

The W Concept specialty store was planned to enhance SSG.com’s competitiveness in the fashion category and strengthen its identity as a one-stop premium platform. The aim is to increase product accessibility by allowing customers to browse everything at once, from industry-leading grocery items to designer brand products available on a specialized fashion platform. This aligns with previous launches of specialty stores for key non-grocery categories such as luxury goods, pet products, and beauty, along with the introduction of specialized services.

W Concept also expects a win-win effect by increasing platform awareness and user inflow centered on SSG.com’s main customer base through the specialty store, while expanding sales channels for the designer brands housed within.

Kim Woo-jung, head of the Fashion MD team at SSG.com, said, "Through this specialty store, we have expanded the product selection for customers with high fashion involvement, such as those in the 25-39 age group," adding, "We will continue to increase linked brands and joint promotions through ongoing collaboration with W Concept."

Meanwhile, SSG.com and W Concept promoted product linkage in the second half of last year to expand their product lineups. SSG.com carefully selected designer brands from W Concept, while W Concept curated luxury and premium brands from SSG.com for mutual listing.

This content was produced with the assistance of AI translation services.