"Essence of 99 Years Distilled Liquor" HiteJinro Releases First Video Advertisement for 'Ilpum Jinro'

HiteJinro announced on the 9th that it will unveil the first video advertisement for its flagship distilled spirit, ‘Ilpoom Jinro.’ The advertisement will be broadcast online and through outdoor media.

This advertisement was created with the concept of ‘The Essence of 99 Years of Distilled Spirits.’ It expresses three key features of Ilpoom Jinro inspired by the strokes on the packaging. The production process of Ilpoom Jinro is uniquely depicted, including ‘rice carefully selected with 99 years of know-how,’ ‘100% selection of only the middle distillate,’ and ‘optimal aging period after freezing filtration for deep flavor.’ Additionally, auditory elements such as the sound of brush strokes are emphasized.

The advertisement alternates between the movement of the brush and the production process of Ilpoom Jinro. The stroke crossing the middle of the screen transforms into the hand of the brewer carefully selecting rice, and the stroke drawn in a circular motion changes boldly to scenes of discarding the first and last distillate. The dots stamped on the paper turn into bubbles, representing the aging process of Ilpoom Jinro. The narration and subtitles stating ‘The Essence of 99 Years of Distilled Spirits, Ilpoom Jinro’ express the core values of Ilpoom Jinro. The advertisement concludes by announcing the launch of HiteJinro’s super premium distilled spirit, ‘Jinro 1924 Heritage.’

Since launching Ilpoom Jinro in 2007, HiteJinro has led the growth of the domestic premium distilled spirits market. Sales of Ilpoom Jinro in 2022 increased by approximately 66% compared to the previous year, recognizing the product’s value.

Oh Seong-taek, Executive Director of Marketing at HiteJinro, said, “This advertisement creatively expresses the product’s features by exquisitely connecting the movement of the brush with the manufacturing method of Ilpoom Jinro,” adding, “We will continue to lead the distilled spirits market as a leading comprehensive liquor company in Korea.”

This content was produced with the assistance of AI translation services.