Gmarket, Toys and Laptops Sell Like Hotcakes as Lunar New Year Gifts... Over 2x Increase

'Sulbig Sale' Promotion Until the 17th

Analysis of Seollal Gift Consumption Trends. (Photo by Gmarket)

As the Lunar New Year approaches this year, the number of people buying gifts for their children, nieces, nephews, and grandchildren has increased, leading to a significant rise in sales of products such as toys and laptops.

According to Gmarket on the 9th, sales of stationery and school supplies from the 1st to the 5th of this month increased by 104% compared to the previous year. Sales of laptops and PCs (72%), books and educational materials (52%), toys (66%), and bicycles and leisure products (25%) also rose.

Similar trends were observed in the popular rankings of the Seol Big Sale. Five gift items, including the ‘Galaxy Book2’, ‘Galaxy Book2 Pro’, and ‘Everland all-day pass’, were among the top 10 products. Additionally, the AirPods Pro 2nd generation, Hanssem Saem Kids storage cabinet, and children’s hanbok also gained popularity.

Gmarket and Auction are running the ‘2023 Seol Big Sale’ promotion until the 17th. They offer various benefits such as three types of discount coupons with up to 100,000 KRW off, brand overlapping coupons, and card discounts.

A Gmarket representative said, “Ahead of the first Lunar New Year since the endemic phase (periodic outbreaks of infectious diseases), it seems there is demand to prepare gifts that children would like, such as toys and digital devices, in advance through online shopping. If customers fully utilize the various benefits of the Seol Big Sale, they will be able to prepare gifts at more reasonable prices.”

This content was produced with the assistance of AI translation services.