LGD Unveils Growth Engine 'Vehicle OLED' at CES

Introduction of Ultra-Large Lineup Based on LTPS LCD

An LG Display model is showcasing a fully autonomous concept car featuring premium automotive displays. The concept car is characterized by transparent OLEDs that allow viewing the outside scenery while acquiring various information, and touch-type P-OLEDs embedded in the armrests and other areas to operate various vehicle functions. / Photo by LG Display

[Asia Economy Reporter Kim Pyeonghwa] LG Display will accelerate its pursuit of the premium automotive display market, a growth engine, by showcasing extra-large, slidable, and transparent OLEDs at CES 2023, the world's largest electronics and IT exhibition.

LG Display announced on the 6th that it has set up a dedicated booth for the first time at the CES 2023 Mobility Technology Pavilion in the Las Vegas Convention Center (LVCC) West Hall and began exhibiting. The products on display include automotive OLEDs using proprietary technology, extra-large, low-power, ultra-high-brightness technologies based on low-temperature polycrystalline silicon (LTPS) LCD, and an 18-inch slidable OLED for vehicles.

Commercial-Ready Automotive P-OLED Unveiled

The automotive plastic (P)-OLED introduced by LG Display is a product that combines tandem OLED with an elastic plastic substrate. Tandem OLED stacks two organic light-emitting layers, offering superior durability such as higher brightness and longer lifespan compared to the conventional single-layer method. LG Display first mass-produced it in 2019, and the second-generation product will be mass-produced this year.

The automotive P-OLED reduces power consumption by 60% and weight by 80% compared to LCDs, optimizing it for the electric vehicle era. Its thinness and flexibility allow for ergonomic design applications. It also minimizes the use of harmful substances and was the first in the industry to receive eco-friendly certification from the global inspection and certification organization SGS.

To expand the supply of automotive OLEDs, LG Display also introduced a new product, ATO (Advanced Thin OLED), which uses a glass substrate at a reasonable price. It is 20% thinner than conventional glass substrate OLEDs, enabling a sleek design. The company also unveiled the industry's largest 57-inch automotive LCD, a 12.3-inch glasses-free 3D instrument cluster, and viewing angle control technology.

LG Display plans to focus on enlarging automotive OLEDs going forward. Starting with the commercialization of 30-inch-class P-OLEDs this year, it will expand the size to the 50-inch class that can cover the entire dashboard front. Transparent OLEDs will be commercialized after 2025, followed by slidable OLEDs after 2026.

An LG Display model is watching a video on an 18-inch slidable OLED for vehicles in an autonomous driving concept car. / Photo by LG Display

Concept Car Featuring 18-inch Slidable OLED Unveiled

At this event, LG Display showcased the industry's first 18-inch slidable OLED for vehicles, transparent OLEDs, and next-generation displays, along with innovative automotive sound solutions in a fully autonomous driving concept car.

The slidable OLED is normally hidden rolled up in the rear seat ceiling and extends downward when in use. Its OLED-exclusive three-dimensional image quality allows for watching movies, news, video conferencing, and more while on the move.

The windows are equipped with 55-inch transparent OLEDs, enabling passengers to view the outside scenery while simultaneously receiving various content such as real-time news, weather, and advertisements. The dashboard, which lacks a steering wheel, features a horizontally long 57-inch extra-large LCD display, completing the interior design of a futuristic autonomous vehicle.

The automotive sound solution, which won the CES 2023 Innovation Award, delivers an innovative infotainment experience with high-quality 22.2-channel sound. LG Display independently developed a film-type exciter (vibration generating device) that uses the display panel or vehicle interior materials as a diaphragm to produce sound. It can be installed in various locations such as vehicle displays and ceilings and is characterized by its small size and thinness.

Kim Byung-gu, Executive Vice President and Head of LG Display’s Auto Business Group, said, “Based on differentiated technologies such as automotive OLED and LTPS LCD, we will continue to strengthen our order competitiveness through thorough quality control and stable supply capabilities.”

This content was produced with the assistance of AI translation services.