Hanssem Forms Strategic Partnership with Glad Hotel to Target Hotel Furniture Market

Hanssem Design Park Mapo Branch dining table exhibition space.

[Asia Economy Reporter Donghyun Choi] Hanssem announced on the 5th that it has signed a strategic partnership with Glad Hotel & Resort and will conduct joint marketing.

Through this partnership, Hanssem installed Hanssem dining tables and chairs in the rooms of Glad, Mapo, and Yeouido Glad House. Glad Hotel is offering partnership commemorative packages ‘Glad Han~Ssem’ and ‘Glad Hanssem House’ until February 28. Hanssem plans to expand its hotel market strategy through this partnership with Glad Hotel.

The collaboration between Hanssem and Glad Hotel is expected to expand further. At the end of January, Hanssem plans to supply custom-made furniture for the main building rooms of Maison Glad Jeju, among other collaborative efforts. Hanssem intends to continue targeting the luxury hotel market by cooperating with major hotel operators such as Lotte Hotel and KT Estate.

A Hanssem representative said, “We expect that this strategic partnership will allow hotel guests to experience the luxurious yet comfortable sensibility unique to Hanssem furniture,” adding, “We will strengthen cooperation with various major hotels in the future so that customers can encounter Hanssem in more places.”

This content was produced with the assistance of AI translation services.