GS25 Surpasses 12 Million Sales of MapleStory Products
Season 2 Products Sell 2 Million Units in Just 2 Weeks
Customers are lining up at the GS25 Door-to-Seongsu store to purchase the MapleStory Special Package. (Photo by GS Retail)
View original imageGS25 announced on the 5th that the MapleStory product series has surpassed a cumulative sales volume of 12 million units.
According to GS25, the MapleStory Season 2 products caused a rush, selling 2 million units within just two weeks of release. Previously, Season 1 products were very popular, with 10 million units sold.
This product line was first introduced last month on the 20th at a pop-up store set up in the GS25 premium flagship store Door to Seongsu branch. They sold five types of bread, including Pink Bean's Red Choco Pancake Bread and Orange Mushroom's Seed Hotteok, five types of snacks such as Stone Spirit Choco Cone, and two types of jelly like Yeti's Fruit Jelly. As a result, sales in the bread, snack, and jelly categories at the Door to Seongsu branch increased twelvefold.
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A GS Retail official stated, "As the kidult culture, which is enthusiastic about collecting, has become mainstream recently, interest in MapleStory figures and 82 types of trading cards has also grown," adding, "We plan to continue engaging with customers through fun marketing by collaborating with popular characters."
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