Amorepacific Hanyul Unveils Limited Edition 'Obok Collection'

Amorepacific Hanyul's 'Obok Collection' Limited Edition. Photo by Hanyul

[Asia Economy Reporter Moon Hyewon] Amorepacific's Hanyul announced on the 4th that it has launched a limited edition 'Hanyul Obok Collection' set to celebrate the Year of the Black Rabbit in 2023.

The Hanyul Obok Collection consists of five representative products from the brand, conveying the message of building the benefits of natural ingredients to deliver healthy skin balance.

Introducing Hanyul's five blessings (福): Moist Blessing 'Red Rice', Soothing Blessing 'Young Mugwort', Brightening Blessing 'Moonlight Yuzu', Rising Blessing 'Strong Bean', and Firm Blessing 'Soft Chestnut', each composed as a cosmetic set.

The product packaging features a 'Dorae Knot Charm' made by tying the traditional Korean knotting technique, Dorae Knot, five times, symbolizing the transmission of the energy of the five blessings. The Dorae Knot Charm is designed to be detachable from the package so it can be hung on bags or personal items, enhancing its value as a collectible and gift.

Customers who purchase the limited edition products can also participate in a lucky draw event through the enclosed leaflet. Prizes include Stayfolio accommodation vouchers and eco-bags containing the five blessings, produced in collaboration with the brand Prua.

The Hanyul Obok Collection is available at Aritaum stores nationwide, large supermarkets, online Amoremall, Hanyul's official Naver store, Olive Young, and more.

This content was produced with the assistance of AI translation services.