Busan City Unveils Final Candidates for New Urban Slogan … Decision Made by Citizen Vote

January 4-10, Online and Offline Citizen Preference Survey Conducted

New Slogan Finalized at Urban Brand Committee on the 13th

Busan City Brand Slogan Citizen Preference Survey Promotional Poster.

[Asia Economy Yeongnam Reporting Headquarters Reporter Dongguk Lee] Busan City will conduct a citizen preference survey on the three final candidates for the city slogan from the 4th to the 10th on Busan’s official urban brand platform ‘Sangsang On (On)’.

This preference survey is the final step to reflect the diverse voices of citizens in selecting a new city slogan for Busan to replace ‘Dynamic Busan.’

To this end, the city narrowed down the final candidates to three through the participation of about 13,000 citizens and experts.

After gathering opinions from about 10,000 citizens, Busan’s identity was defined as a ‘future-oriented, vibrant, relaxed, and global’ city. Based on this, the final candidates were derived through citizen submissions, the citizen participation group ‘Sangsang Deohagi＋,’ and expert group ‘Sangsang Gopagi×’ consultations.

A total of 2,757 people participated in the Busan urban brand slogan contest, submitting 3,248 entries.

The three final candidates for the city slogan, which will become the new face of Busan, are ▲Busan is Good ▲Bridge for All, Busan ▲True Place, Busan.

▲(Option 1) Busan is Good

Busan is Good expresses pride and satisfaction in Busan with the word ‘Good,’ representing a global, original, open, and dynamic Busan. It can be used in phrases such as ‘Good to Live in Busan’ and ‘Good to Work in Busan.’

▲(Option 2) Bridge for All, Busan

The second candidate, Bridge for All, Busan, expresses Busan’s status as a gateway city through the concept of ‘Bridge.’ Bridge for All, Busan can be used as ‘Bridge for People’ and ‘Bridge for World,’ connecting people and the world.

▲(Option 3) True Place, Busan

The final candidate is True Place, Busan. It expresses sincerity through ‘True,’ reflecting the intrinsic values of Busan. True Place, Busan can also be used as ‘True Travel’ and ‘True Future,’ representing a genuine travel city and a genuine future city.

The city expects that the final selected slogan, designed to be flexible to freely incorporate imagination about the urban brand, will be easily used and applied by anyone in any situation.

Busan City plans to decide on the new city slogan at the Busan Urban Brand Committee meeting scheduled for the 13th, reflecting the results of this citizen preference survey.

To accommodate online vulnerable groups, the preference survey will also be conducted offline at major subway stations, the airport, and Busan Station. The offline preference survey, in which the Busan urban brand citizen participation group ‘Sangsang Deohagi+’ will directly participate, will be held from the 4th to the 8th.

The offline preference survey will take place at major campaign bases in Busan from January 4 to 8. On weekdays, it will be conducted from 5 PM to 8 PM at Jungang Station, Yeonsan Station, Dongnae Station, and International Finance Center Station. On weekends, it will be held from 12 PM to 3 PM and 5 PM to 8 PM at Seomyeon Station, Busan Station, Gwang-an Station, Haeundae Station, Gimhae Airport, and Sasang Station.

Mayor Park Hyung-jun said, “I thank the many citizens and experts who participated and gave their opinions until the final candidates for Busan’s new city slogan were created,” adding, “Busan’s urban brand is the pride of Busan citizens and a compendium of the urban experiences of those who know Busan. I hope the new urban brand’s prologue will open with active interest and participation from citizens.”

This content was produced with the assistance of AI translation services.