Kolon Group Announces New Year's Message 'Igeuligeul 2023'

On the morning of the 2nd, at the Kolon Group's New Year's ceremony held online, Choi Jae-jun, Deputy General Manager of Kolon Mobility, who was selected as the best employee, is reading the New Year's address. Photo by Kolon

[Asia Economy Reporter Donghoon Jeong] On the morning of the 2nd, Kolon Group held an online group kick-off meeting and shared the direction all employees should take by delivering a New Year's message and unveiling 'Kolon Gonggam,' which embodies the message.

The New Year's address was delivered by Jaejun Choi, Manager of Kolon Mobility Group Co., Ltd., who was selected as the Best Employee of last year. Manager Choi also directly participated in writing the New Year's message. Since last year, Kolon Group has regularized a culture where the best employee delivers the New Year's address instead of the CEO's traditional top-down approach, and starting this year, they have further developed a 'sympathetic culture' by involving the best employee directly in composing the New Year's message.

In the New Year's address, Kolon Group defined this year's business environment as an "Era of Great Threats" and emphasized that it is time to act toward opportunities beyond the crisis using Kolon's unique growth principles. Kolon cited the proverb "備者得機 (Preparedness leads to opportunity)" as the key to overcoming crises, explaining that by leveraging differentiated competitiveness, successful outcomes can be achieved, making "preparation amid crisis" valuable.

Furthermore, Kolon Group announced efforts to inherit the knowledge management system called "White Paper Management" and to expand digital transformation (DX) across all business sectors this year to produce tangible results. To advance DX in the manufacturing sector starting this year, Kolon established a DX Promotion Team led by CEO Lee Gu Kang of Kolon Benit. They stressed that leading digital business with a digital mindset across all sectors is essential to creating new eras and new opportunities.

On the same day, Kolon Group also unveiled '2023 Kolon Gonggam,' symbolized by an eagle, representing the meaning of the New Year's message. Kolon Gonggam is a unique communication culture of Kolon where key messages emphasized annually since 2013 are symbolized and shared among employees in the form of badges and bracelets.

This year's Kolon Gonggam is titled "Eagle Eagle 2023," symbolizing an eagle soaring high and sharply seizing its target, encouraging employees to hone their capabilities and turn crises into opportunities for success. It also carries a double meaning of "burning eyes" that look at both crisis and opportunity. Since 2003, starting with the "Success Puzzle," which conveyed that missing even one puzzle piece would prevent success, Kolon has been producing Kolon Gonggam annually to reflect the thoughts of all Kolon employees and changes in the times, thereby establishing a culture of empathy.

This content was produced with the assistance of AI translation services.