Now Even Mattresses Are Eco-Friendly... The 'Meaning Out' Trend Blows
Sleep Specialty Brand Slowbed
Attracts Attention with Successive Eco-Friendly Products
Recently, products that maximize sustainability have been gaining attention in the mattress industry. This reflects the growing interest in so-called ‘MeaningOut’ consumption. MeaningOut is a newly coined term that refers to actively reflecting one’s beliefs and values in consumption. Concern for the environment is also influencing decisions regarding mattress products.
A leading brand spearheading this MeaningOut trend is the sleep-specialized brand SLOU BED. The company has been attracting consumer interest by continuously launching various products for a sustainable future.
A representative example is the eco-friendly memory foam ‘Recotech Foam’ released by SLOU BED last April, made from recycled materials. Recotech Foam is a sustainable memory foam that reduces the amount of memory foam waste inevitably cut during mattress production, and it has also obtained the international recycling certification ‘RCS (Recycled Claim Standard).’
The recently launched Midnight series maintains SLOU BED’s core eco-friendly values while considering even the unseen details. The Midnight series incorporates not only Recotech Foam but also covers made from ‘Regen’ yarn, which is recycled plastic, and ‘SmartCell Padding’ made from naturally derived biodegradable materials, reflecting SLOU BED’s commitment to environmental values.
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Additionally, it applies premium stainless steel springs that do not rust and features flame-retardant padding with a self-extinguishing function for enhanced safety. Furthermore, SLOU BED actively strives for a sustainable virtuous cycle by reducing waste and increasing the use of recycled resources throughout all stages of product creation and consumption, including using packaging that is 100% separable and recyclable for all products. A SLOU BED representative stated, "Our mattresses are gaining popularity by thoughtfully considering even the unseen parts while caring for the environment."
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