Art Beyond TV... Samsung Utilizes 'The Frame' at Union Art Fair
TV Equipped with Matte Display... Showcasing Contemporary Artworks
At the '2022 Union Art Fair,' a digital art piece utilizing the lifestyle TV 'The Frame' is showcased. The Union Art Fair will be held from the 29th to the 2nd of next month at the Seoul Auction Gangnam Center in Gangnam-gu, Seoul. (Photo by Samsung Electronics)
View original image[Asia Economy Reporter Moon Chaeseok] TVs are no longer just appliances used in the living room. Samsung TVs are being used as gallery canvases with the participation of many artists.
On the 29th, Samsung Electronics announced that it will participate in the '2022 Union Art Fair x Blacklot part.2 ? HAPPY NEW UNION!' held for five days until the 2nd of next month, exhibiting artworks using 'The Frame.'
Now in its 7th year, this event is a 'direct artist marketplace' aimed at discovering emerging artists and pioneering the cultural and art market. The event, held at the Seoul Auction Gangnam Center in Gangnam-gu, Seoul, features 50 artists actively working in the domestic and international art scenes, exhibiting about 350 pieces.
Samsung Electronics will use four units of 'The Frame' to digitally exhibit works by artists Kim Hyunwoo, Jung Goyona, Cho Hyunseon, and Heo Bori. They will create 'The Frame Art Wall,' which displays 'The Frame' alongside various actual artworks. Thanks to the high technology of The Frame, customers can experience viewing the artworks with delicate detail as if they were real pieces.
The secret lies in the 'Matte Display' installed in The Frame. It works on the principle of dispersing light at various angles and directions. It reduces light reflection to allow comfortable viewing.
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Kim Cheolgi, Vice President of Samsung Electronics' Visual Display Business Division, said, "The Frame continuously expands partnerships to offer consumers special experiences and contributes to popularizing the global art market. We will continue to strive to create an environment where emerging artists and 'The Frame' grow together."
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