Hyundai Motor Group Launches Promotional Support Campaign for Small Business Owners

‘Gift Car On Air 2’ Held Last Year

Broadcasters Kim Jae-woo (second from left) and Kim Shin-young (third from left), who appeared in the 'Gift Car On Air 2' campaign vehicles and online videos, and small business owners supported through the 'Gift Car On Air 1' campaign / Photo by Hyundai Motor Group

[Asia Economy Reporter Oh Gyumin] Hyundai Motor Group announced on the 28th that it will carry out the ‘Gift Car On Air 2’ campaign again this year to help small business owners with their online and offline promotion and marketing.

In this ‘Gift Car On Air 2’ campaign, the number of supported small business owners will be increased by more than 20% compared to the previous ‘Gift Car On Air 1,’ supporting a total of 360 small business owners.

The previously operated ▲Gift Car LIVE Studio and ▲Gift Car PR Studio programs have been enhanced. The ‘Gift Car LIVE Studio’ is a Mighty Truck converted into an online broadcasting studio that visits small business owners and helps with sales and brand promotion through real-time online broadcasts. Broadcasters Kim Shinyoung and Kim Jaewoo are expected to participate together.

Small business owners who wish to participate can apply until Sunday, January 15 of next year, and after screening, 10 selected small business owners will be supported until March of next year.

For the ‘Gift Car PR Studio,’ customized promotion according to the characteristics of each industry will be provided by additionally supporting one of the following: commercial vehicle wrapping, logo design, or online promotional content production. After direct applications from small business owners or recommendations from neighbors by the end of February next year, the program will be conducted until June next year for 350 selected participants after a separate screening process.

Since last year, the campaign has reached its 12th round with the ‘Gift Car On Air’ support project targeting small business owners struggling to enter the online market. The monthly average sales of the 295 supported small business owners increased by 23.5% compared to before the support, showing positive results.

This year as well, Hyundai Motor Group will carry out the ‘Gift Car On Air 2’ campaign together with the corporation Together Making the World (Social Solidarity Bank) to help small business owners who are struggling with business operations due to the prolonged COVID-19 pandemic and rising prices through management consulting and other support.

This content was produced with the assistance of AI translation services.