Hyundai Mobis Demonstrates Next-Generation Vehicle TV Platform in North America

World's First Development of Next-Generation Broadcasting Standard Pilot Project Begins

In-vehicle ATSC 3.0 Reception System Applied to Vehicle Interior

[Asia Economy Reporter Choi Dae-yeol] A domestic company has decided to take a leading role in developing a vehicle broadcasting platform capable of two-way communication in the North American region. As autonomous driving technology advances, content demand in future mobility is expected to increase, making it a market with great growth potential.

Hyundai Mobis announced on the 26th that it recently began a demonstration of the vehicle version of the next-generation communication standard ATSC (Advanced Television Systems Committee) 3.0 reception system in Washington DC and Baltimore, USA. ATSC 3.0 is the next-generation broadcasting standard newly established in the US for the first time in 20 years. It implements high-definition video and high-speed transmission and reception of data using broadcast frequencies and Internet Protocol (IP).

This standard allows for multi-channel broadcasting and two-way services by cheaply utilizing a wider coverage area than communication frequencies. Hyundai Mobis is the first in the world to develop a system to apply this broadcasting standard to actual vehicles. It can be applied in various areas such as watching high-definition TV inside the car, emergency situation alerts, customized advertisements based on vehicle location, and over-the-air (OTA) wireless software updates for vehicles.

This demonstration project is being conducted together with Sinclair, the largest media group in the US. Sinclair operates about 200 local broadcasting stations across the country. While US-based automakers such as General Motors (GM) and Ford have yet to show concrete moves, they partnered with a domestic company. Along with this, MileOne, one of the top three US car dealers, and Castdotera, a company developing ATSC 3.0-related solutions, are also participating in the demonstration project. Castdotera is a joint venture between Sinclair and the Korean company SK Telecom. On the 20th (local time), Davis Smith, chairman of Sinclair, personally participated in the demonstration.

Next-generation American broadcasting standard (ATSC 3.0) system concept diagram (right side of the photo). While the existing ATSC 1.0 transmits data unilaterally indoors, ATSC 3.0 enables two-way communication even outdoors.

The ATSC 3.0 standard enables UHD-level video and data exchange both indoors and outdoors. The existing ATSC 1.0 only allowed HD-quality one-way indoor communication. Hyundai Mobis provides an ATSC 3.0 broadcast reception system capable of high-definition TV viewing while moving at high speed in this project. The antenna and low-noise amplifier are combined and installed on the front windshield, and the broadcast module is installed inside the vehicle. The rear seat monitor is also linked. Sinclair and Castdotera are responsible for creating the broadcast video format and transmitting content.

Hyundai Mobis previously collaborated with domestic and international companies to conceptualize this system and took charge of hardware and system development and verification by applying antennas, communication modules, and chipsets. Castdotera and KBS, who are demonstrating together in the US this time, completed performance verification by designating pilot zones in Jeju and Seoul. A company official said, "By combining this with the vehicle infotainment (IVI) technology, which is one of our core businesses, we will be able to provide even stronger functions."

Meanwhile, Castdotera and Hyundai Mobis plan to exhibit this system at the National Association of Broadcasters (NAB) Show held in Las Vegas, USA, in April next year.

This content was produced with the assistance of AI translation services.