Toyota Donates 5,200 Books to Culturally Disadvantaged Groups

(From left) Kim Yeonseop, Head Connector at Connect2; Choi Haneul, Secretary at ThanksGive; Jeong Chunggi, CEO of Connect2; Lee Jaehyung, Deputy Director of Eum Jinro Small Library; Park Yeeun, Secretary at ThanksGive; Lee Byungjin, Executive Director at Toyota Motor Korea / Photo by Toyota Motor Korea

[Asia Economy Reporter Oh Gyumin] Toyota Motor Korea announced on the 23rd that it donated over 5,200 books collected through the 'Book Donation Campaign' at Connect2 to the nonprofit organization ThanksGive.

The campaign has been ongoing for eight years and is a social contribution program that collects books donated by visitors to Connect2, Lexus's complex cultural space, and delivers them to those in need. The books will be distributed through ThanksGive, a nonprofit reading promotion organization, to small study rooms, rural area libraries, and small libraries that are smaller in scale and have fewer books compared to public libraries.

Lee Byungjin, Executive Director of Toyota Motor Korea, said, "We feel even greater fulfillment as Toyota and Lexus dealer employees nationwide, as well as customers from various regions, have come together with one heart and mind to participate in the book donation campaign we have been conducting to provide reading opportunities to more children and adolescents."

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