Experience Metaverse Bike at Ski Jang

Sono International Operates 'Sono Season Play' Pop-up at Vivaldi Park

Photo by Daemyung Sono Group

Daemyung Sono Group's Sono International announced on the 22nd that it will operate the Sono Season Play pop-up store at Vivaldi Park Ski Resort in Hongcheon, Gangwon Province, where visitors can experience the metaverse (extended virtual world) bike of 'Sono Season' in advance until January 24 next year.

Sono Season Play is a metaverse-based service that allows multiple users to connect online simultaneously through an app and enjoy riding in a virtual world. This pop-up store was prepared as part of the Sono Season Play experience campaign, "PLAY, WE GO."

At the Vivaldi Park Ski Resort slopes, booths such as a brand zone and bike experience zone are set up to provide skiers with the opportunity to try the Sono Season Play application and sensors, as well as the bike scheduled to be released in the first half of next year. Visitors can ride the bike directly and enjoy an immersive virtual riding experience by viewing the connected tablet PC screen.

The pop-up store measures riding records on the Vivaldi Park map, awarding the top weekly customers with Sono Season Play sensors and the top monthly customers with a one-year subscription to the Sono Season Play app. The event runs every Friday through Sunday during the operation period.

Visitors who upload their pop-up store visit content on social networking services (SNS) such as Instagram can participate in a certification shot event, where 500 people will be selected by lottery to receive coffee gifticons.

There is also a friend-making event where those who follow Sono Season Play on KakaoTalk Channel or Instagram receive an Americano as a gift. Visitors to the pop-up store from January 20 to 24 next year, including the Lunar New Year holiday, can receive a fortune cookie with a New Year's lucky message.

This content was produced with the assistance of AI translation services.