"Transformation of Door to Seongsu"... GS25 Opens MapleStory Popup Store

Sales of 12 Products Including Bread, Snacks, and Jelly

'Mary Maple' popup store image. (Photo by GS Retail)

[Asia Economy Reporter Lim Chunhan] GS25 announced on the 20th that it will operate the ‘Merry Maple’ pop-up store at its premium flagship store ‘Door to Seongsu’ until the 8th of next month.

This pop-up store, in collaboration with Nexon, utilized MapleStory collaboration products and popular characters as the core theme. In the specialized zone, customers can find 12 types of products including bread, snacks, and jelly. A cappuccino art machine featuring popular MapleStory characters and unique plating tableware are available, and an Instagram photo zone equipped with a large Pink Bean and a Christmas tree has also been set up.

All customers who visit the Merry Maple pop-up store and post verification on social networking services (SNS) will receive a specially made MapleStory sticker pack on-site. Customers who purchase Cafe25 Maplechino and participate in the verification event will have a chance to win special prizes such as limited edition figure sets and collect books through a raffle.

A GS25 representative said, “Door to Seongsu is being transformed into a new pop-up store themed around MapleStory, and it is expected to stand out once again as a popular spot and hot place during the year-end and New Year holidays,” adding, “We plan to present a series of differentiated pop-up stores to provide special experiences for our customers.”

This content was produced with the assistance of AI translation services.