Hyundai Motor Group Sweeps 8 Categories at U.S. Kelley Blue Book Awards

[Asia Economy Reporter Yoo Hyun-seok] Hyundai Motor Group announced on the 18th that it won eight awards at the ‘2023 Best Buy Awards’ selected by the U.S. Kelly Blue Book.

At Kelly Blue Book, a U.S. automotive evaluation media, Hyundai Motor Group received eight awards, the most among global automotive groups. In particular, the Ioniq 5 was recognized as the best car by being named in two categories this year: Best New Car and Best Electric Vehicle.

Kelly Blue Book is one of the most trusted evaluation media by consumers purchasing cars in the U.S. This year, it comprehensively evaluated hundreds of 2023 model year new cars based on vehicle performance such as quality, safety, and driving, as well as various vehicle-related costs, selecting the best car in each category.

The Ioniq 5, selected as the Best New Car this year, received high marks for its futuristic design, ultra-fast charging, spacious interior, and driving range of over 300 miles (482 km).

Jason Allen, Senior Editor of Reviews and Ratings at Kelly Blue Book, said, “We were deeply impressed by the Ioniq 5 and selected it as the Best New Car along with the Electric Vehicle category this year,” adding, “It offers superior value compared to competitors based on impressive driving range and technology that consumers expect.”

The Ioniq 5, which was named ‘World Car of the Year (WCOTY)’ earlier this year, recently became the first Korean car in history to be selected as Japan’s Import Car of the Year and has now risen to the top position in the U.S. market, demonstrating overwhelming presence in the electric vehicle market.

Hyundai Motor Group swept five of the eight SUV categories evaluated by Kelly Blue Book, accounting for more than half. This reflects the popularity of Hyundai Motor Group’s SUVs in the U.S. market.

The Kia Telluride has been named the best new car in the 3-row midsize SUV category for four consecutive years, including this year, since it was selected as the Best New Car in the 2020 Best Buy Awards by Kelly Blue Book, proving its top product competitiveness in this segment.

Additionally, the Hyundai Santa Fe was highly rated for excellent fuel efficiency, superior driving performance, and luxurious design, being selected as the best 2-row midsize SUV for four consecutive years, and was also named the best family car last year.

The Kia Sportage won the Plug-in Hybrid category based on product competitiveness such as driver-friendly convenience features and excellent cost-effectiveness. It continues to receive global acclaim, having recently won two awards?Family SUV of the Year and Hybrid Car of the Year?at Scotland’s Car of the Year.

The GV70 and GV80 were selected as the Small Luxury SUV and Midsize Luxury SUV, respectively. Kelly Blue Book highly praised the GV70’s luxurious design and powerful driving performance. Although the GV80, Genesis brand’s first SUV, entered the midsize SUV market relatively late, it has already established itself as a leader.

Meanwhile, Hyundai Motor Group’s newly launched cars have been consistently recognized for their product competitiveness, regularly appearing on major award lists and receiving continuous praise in comparative evaluations by global media, leading the global market.

This content was produced with the assistance of AI translation services.