ScentOn Enhances National Competitiveness Through Fragrance

2022 National Competitiveness Awards 'Grand Prize in Service Innovation for National Competitiveness' Winner

Sohn Wook, Chairman of the National Competitiveness Review Committee (left), and Yoo Jung-yeon, CEO of Centon, are posing for a commemorative photo after receiving the Grand Prize in the Service Innovation category at the '2022 5th National Competitiveness Awards'.
[Photo by Centon]

[Asia Economy Reporter Kim Jong-hwa] ScentOn, a premium fragrance marketing specialist company celebrating its 25th anniversary this year, announced on the 16th that it won the "Grand Prize in the National Competitiveness Service Innovation Category" at the "5th National Competitiveness Awards 2022."

Now in its 5th year, the National Competitiveness Awards is hosted by the National Competitiveness Innovation Committee and organized by the Korea Marketing Association. ScentOn has expanded marketing activities that customers can experience and engage with to include the sense of smell over the past 20 years. The company was recognized for its contribution to widely promoting fragrance marketing as an essential element that satisfies multisensory experiences and for providing differentiated fragrance marketing services tailored to each client, earning the grand prize in the service innovation category.

ScentOn offers a one-stop total fragrance marketing solution, from fragrance marketing services suited to various spaces and fragrance product development to creating signature scents for companies or brands. Its nationwide service network, enabling fragrance marketing services anywhere across the country, was also highly praised as a distinguishing factor. Additionally, ScentOn conducts its own customer satisfaction surveys on fragrance marketing for its growing client base every year, shares the results internally and externally, and actively incorporates the findings into research and development (R&D) to strive for better technology development.

Together with its parent company Bullsone, ScentOn has established the ScentOn-Bullsone Integrated Fragrance Research Institute to accelerate the development of new fragrances and products. It conducts premium fragrance marketing jointly with numerous major domestic companies, including global hotel chains such as Four Seasons Hotels, Fairmont Ambassador group hotels, Signiel Hotel, Lotte Hotel, as well as Lotte Department Store, Musinsa, and Coway.

Yoo Jung-yeon, CEO of ScentOn, said, "This award is the fruit of our efforts in the previously undeveloped domestic fragrance marketing market," adding, "As a leader in the domestic fragrance marketing industry, ScentOn will play a significant role in cultivating multisensory marketing sensibilities across various spaces."

This content was produced with the assistance of AI translation services.