Santa 'Gladman' to Meet in the Metaverse: Glad Hotel Event

Glad Hotel Opens '2022 Glad Christmas' World in Zepeto

'2022 Glad Christmas World' (Photo by Glad Hotel).

[Asia Economy Reporter Yuri Kim] Glad Hotel announced on the 13th that it will introduce the '2022 Glad Christmas World' on the metaverse platform Zepeto, where users can take 인증샷 at various Christmas photo zones of Glad Hotel.

Glad Hotel first introduced Maison Glad Jeju World in March, Glad Yeouido Wedding World in June, Maison Glad Jeju Glamping World in July, and Glad Sky World in October.

The fifth world being introduced this time is characterized by faithfully recreating the Christmas photo zones of Glad Hotel branches filled with Christmas mood. 'Maison Glad Jeju,' where you can feel a warm Christmas with white and green colors; 'Glad Yeouido,' which catches the eye with red ornaments representing Christmas; 'Glad Mapo,' featuring unique pink Christmas decorations; and 'Glad Gangnam COEX Center,' recreated with indigo-colored berries and Milky Way lights. Users can take 인증샷 against various Christmas decorations and winter scenery with white snow piled up within the world.

To celebrate the world opening, an event will also be held. Follow the official Instagram accounts of Glad Hotel and Maison Glad Jeju, and tag a friend you want to take a photo with at the Glad Christmas photo zone in the event post comments. The event runs until the 25th of this month and offers various prizes such as accommodation vouchers, restaurant meal vouchers, cake exchange vouchers, and Baskin Robbins coupons.

All five worlds, including the 2022 Glad Christmas World, are open to all Zepeto users. The cumulative number of visitors so far is about 3,000.

A marketing official from Glad Hotel said, "Glad Hotel actively strengthens communication with the MZ generation (Millennials + Generation Z) by launching the fifth world within the metaverse platform in 2022," adding, "We plan to continuously introduce online-offline linked marketing through metaverse platforms next year as well."

This content was produced with the assistance of AI translation services.