LG Electronics Shares Kimchi from 'Dios Kimchi Toktok' with Underprivileged Groups

Donation of 50 Million Won Raised at 'Sarang's Kimchi Sharing' Delivered to Hope Friends Kia Support

From the left, Yoon Sung-il, Head of Kitchen Solution Marketing at LG Electronics Korea Sales Headquarters, Yoo Won-sik, Chairman of Hope Friends Kia Support, and Jang Hwa-jung, Head of Child Protection Division at the Child Rights Protection Agency, are attending the donation ceremony held on the 12th at the Hope Friends Kia Support Seoul Office in Gangseo-gu, Seoul, and taking a commemorative photo. / Photo by LG Electronics

[Asia Economy Reporter Kim Pyeonghwa] LG Electronics announced on the 13th that it conducted the 'Love Kimchi Sharing' event to deliver warm hearts to marginalized neighbors. The Love Kimchi Sharing is a social contribution activity held annually since 2012, aimed at delivering kimchi to those in need. This year, for every unit sold of the kimchi refrigerator 'LG Dios Objet Collection Kimchi Tok Tok' during November, 10,000 KRW was donated.

LG Electronics donated 50 million KRW collected from this event to Hope Friends Korea Food for the Hungry International. The donation will be used to purchase kimchi from the kimchi village in Haenam, Jeonnam, which has a one-company-one-village sisterhood with LG Electronics. The kimchi will be delivered to child care facilities and group homes related to youth preparing for independence. Youth preparing for independence can apply for kimchi through the psychological counseling platform (Maeum Hana) operated by the Child Rights Protection Agency under the Ministry of Health and Welfare or LG Electronics and Hope Friends Korea Food for the Hungry International.

Yoon Seong-il, Head of Kitchen Solution Marketing at LG Electronics Korea Sales Headquarters, said, “We will strive to become a warm company that creates a better future by practicing sharing with marginalized groups.”

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