Hankook Tire "Technoplex 'Oculus'... Winner of the '2022 WAF' Main Award"

[Asia Economy Reporter Hyunseok Yoo] Hankook Tire & Technology (hereinafter Hankook Tire) announced on the 11th that the digital art piece 'Oculus' installed at the TechnoPlex headquarters in Pangyo, Gyeonggi-do, won the main prize in the Completed Buildings Display category at the 2022 World Architecture Festival Awards (WAF).

Now in its 15th year, the WAF is a global event where architects from around the world gather to present outstanding architectural cases. It is a global awards ceremony that shares the future vision of the architecture industry. Every year, a panel of expert judges selects innovative and groundbreaking architectural projects, inspiring the global architecture community.

Hankook Tire’s award-winning 'Oculus' is a high-tech art piece that shapes plant vines and leaves using steel cables, triangular LCDs, and LED modules. The design and production were handled by the renowned British design group 'Jason Bruges Studio.'

The artwork is located in the escalator section connecting the first-floor lobby and the third floor, allowing employees to experience the joy of everyday art in the brief moments of moving through the space. In particular, the 'leaves' of Oculus, which are computer-controlled, reflect the building’s interior lighting and natural light, changing colors according to the weather at different times of the day, seasons, or solar terms, leaving a diverse impression.

The TechnoPlex where Oculus is installed also impresses with its stylish design and unique architectural structure. Centered around the central atrium, the entire space is connected three-dimensionally and organically, creating an environment where people can work creatively anywhere, including workspaces, cafes, and lounges. Additionally, the building’s exterior incorporates an intelligent natural shading system based on 11 types of glass modules, providing a more comfortable working environment.

Based on TechnoPlex, Hankook Tire is further developing its group’s unique corporate culture of challenge and innovation called the 'Proactive Culture.' By fully adopting a 'free seating system,' physical barriers between team members have been removed, and all members address each other as 'nim' regardless of rank, fostering a horizontal communication culture based on mutual respect. Furthermore, through the digitalization of work infrastructure, traditional face-to-face meetings have been replaced with video conferencing systems and remote collaboration solutions, making work methods more flexible.

This content was produced with the assistance of AI translation services.