TikTok's Trend This Year Is 'Creative Concepts'... Choi Siwon and IVE Stand Out

Year on TikTok, Analysis of Notable Trends to Watch This Year

TikTok 2022. Photo by TikTok

[Asia Economy Reporter Kim Heeyoon] The global short-form mobile video platform 'TikTok' announced on the 7th through its 2022 year-end report that creators and videos featuring creative concepts gained popularity.

TikTok, which has over 1 billion users worldwide, has been releasing the 'Year on TikTok' every December since 2020, summarizing the year's trends and popular creators.

In the '#RecommendedFeed Picks,' which compiles the most viewed videos on TikTok's recommendation feed this year, videos from creators loved for their unique concepts in comedy and animal categories, such as Wonjeongman (@ox_zung) and Misoara (@miso_ara), ranked highly.

Videos featuring actor and TikTok creator Choi Siwon (@davidsiwonchoi) with his sly everyday relatable acting, and STAYC (@stayc_official) conducting the '#beautifulmonster challenge' with fans at a fan meeting also recorded high view counts.

In the 'TikTok Playlist,' selected based on music usage within TikTok, songs like IVE's "LOVE DIVE" and TWICE's Nayeon's "POP!" were featured.

This year, "Jiggle Jiggle" gained global popularity by combining a unique choreography performed with a nonchalant expression. This track was used in as many as 6.6 million TikTok videos, including those by global celebrities such as BLACKPINK and Kang Tae-oh.

Another notable case was popular challenges created by creators inventing easy-to-follow hand movements for songs without official choreography. Representative examples include ENHYPEN's "Polaroid Love" and TREASURE's "DARARI."

A case where a trend started by a domestic creator spread globally and became a strong trend was also observed. The '#EarthDefenseSquadChallenge' began when creator Charuha (@ruhatenizo) posted a video marching in formation with members of her dance crew EmetSound, later evolving into various concepts such as game characters, stars, and bodyguards. The hashtag #EarthDefenseSquadChallenge recorded 420 million views.

Among domestic artist accounts with the highest cumulative video views, alongside globally popular TWICE, many 4th generation artists such as TOMORROW X TOGETHER, ENHYPEN, Kep1er, and ITZY, who communicate closely with fans through short-form videos, were featured.

The fastest-growing popular TikTok creators with the most followers included Wonjeongman (@ox_zung) with 50.1 million followers, as well as Siajiwoo (@sia_jiwoo), Yubaekhap (@kkubi99), BEDDY (@gurrms0630), and Yeonseo (@10382aaaabc).

Wonjeongman was the only Korean selected among the 'TikTok Discover List 2022,' which announced the 50 global creators who influenced the TikTok community this year.

A TikTok official introduced, "This year, videos featuring editing effects, useful lifestyle information, unique recipes, and product reviews were widely loved by users."

This content was produced with the assistance of AI translation services.