SM C&C, Earth Sweet Earth Campaign 'Popular'... Achieves 33,000 Hashtags

Introduction to Eco-Friendly Activities by Kim Jong-kook and Jo Se-ho

SK Earthwithus Campaign Launch Video Still Cut. (Photo by SM C&C)

[Asia Economy Reporter Lim Chun-han] SM C&C announced on the 2nd that the ‘SK Corporation Earth With Us Campaign’ gained great popularity, with the cumulative hashtag participation in the challenge reaching approximately 33,000.

Earth With Us utilizes a pun on the pronunciation of 'sweet' to mean both 'Earth with Us' and 'A Sweet Earth, Us,' emphasizing eco-friendly practices. Targeting the MZ generation (Millennials + Generation Z), the campaign introduces ways anyone can participate in environmental protection in daily life, aiming for the voluntary spread of eco-friendly activities. Five celebrities representing five areas?▲Energy ▲Table ▲Waste ▲Green ▲Move?were selected, with singer Kim Jong-kook, YouTuber Jjuyang, actress Han Sun-hwa, actress Lee Si-young, and comedian Jo Se-ho taking turns to introduce eco-friendly activities.

The campaign rapidly spread on social networking services (SNS), with the cumulative hashtag participation in the challenge reaching about 33,000, and the campaign videos accumulating over 17 million views, gaining much empathy and support.

An SM C&C official said, “We have continuously presented campaigns that promote SK Corporation’s social value and ESG (Environmental, Social, and Governance) management,” adding, “This campaign also reflects our desire for more people to take an interest in eco-friendly practices in their daily lives.”

This content was produced with the assistance of AI translation services.